01
Build multi format content,
Multi-platform campaign · Motion graphic · Scale
Build multi format content,
based on graphic assets workflow
How we produced a full campaign suite from a single brief — delivering YouTube, Instagram, Stories, and TikTok variants at e-commerce scale, repeatedly, under production deadlines.
Hero video — campaign master
All format outputs — same campaign, same theme
1:1 — Instagram
9:16 — Stories
9:16 — TikTok
The challenge
Each platform has different safe zones, motion speeds, and viewer behavior. What works at 16:9 breaks at 9:16 — focal points shift, text falls off-frame, pacing needs adjustment per context.
What I owned
Animation of all assets across every format, quality control before delivery, and maintaining visual consistency so every variant felt like one campaign — not five separate edits.
Pipeline
Creative brief
→
Design assets (per platform)
→
Animation in AE
→
QC per format
→
Export & delivery
16:9 YouTube
1:1 Instagram
9:16 Stories
9:16 TikTok
4:5 Feed
✓ Consistent quality across all formats
02
From offline cut to
Online editing · VFX integration · Post production
From offline cut to
platform-ready final
Taking raw footage from an offline editor and carrying it through VFX integration, compositing, color grading, tracking, and final delivery — owning the entire online edit pipeline.
Before vs after — offline cut → online finished
BEFORE
Raw offline cut — no VFX, flat color, rough edit
AFTER
Online finish — VFX, graded, composited, delivery-ready
Final online finished video
All format outputs — same campaign, same theme
1:1 — Instagram
9:16 — Stories
9:16 — TikTok
Techniques applied
VFX integration
Motion tracking
Color grading
Compositing
Retouching
Chroma key
Tools
Adobe Premiere
After Effects
Media Encoder
Cinema 4D
Pipeline I owned
Offline cut from editor
→
Asset ingestion & org
→
VFX / compositing
→
Color grade
→
Tracking & touch-up
→
QC & final delivery
03
Collaborate with post house
Post house collaboration · TVC · Multi-format rebuild
Collaborate with post house
build graphic assets
and create multi format videos
Working alongside an external post house to request raw assets — VFX elements, plates, green screen footage, graphic packages — and rebuilding the entire campaign beyond the 16:9 master they delivered.
TVC master → rebuilt formats
Behind the scenes
16:9 — TV master delivered by post house
1:1 — rebuilt by Harold
9:16 — Stories rebuild
Raw assets requested from post house
VFX elements
Plate shots
Graphic packages
Green screen footage
Motion assets
Matte paintings
✓ Full asset handoff managed
The real challenge
A 16:9 composition doesn't simply resize. Subjects get cropped, text falls outside safe zones, motion paths break entirely. Every format is a considered rebuild — not a resize.
Solution
I need to animate the video frame to keep the subject, the product, and texts stay in the middle.
Full pipeline
TVC brief
→
Post house → 16:9 master
→
Request raw assets
→
Rebuild per format
→
QC all variants
→
Final delivery